Franchise Opportunities

Franchise Hero Section

HELP US SHARE VIETNAM'S MOST SOULFUL COFFEE EXPERIENCE, ONE MEANINGFUL STOP AT A TIME

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Limited Territories Available - Secure your market today with our exclusive territory protection.

Vietnamese Coffee Culture

About Trạm Cream Coffee

MORE THAN COFFEE.

A PLACE TO PAUSE.

Tram Cream Coffee started with a love for Vietnamese coffee and a belief that good things happen when we slow down, even just for a moment. Trạm means “rest stop” in Vietnamese, and that idea shapes everything we do. Each Tram store is a creative stop in the middle of the rush, where people can pause, recharge, and keep going with a bold, creamy drink in hand. Our signature cream turns every drink into something special. From Egg Cream Coffee to Coconut Avocado Blends, Tram delivers bold Vietnamese flavors that awaken the soul.

EVERY LOCATION ADDS TO THAT STORY AND HELPS US SHOW THE WORLD WHAT VIETNAMESE COFFEE CAN BE.

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MARKETING & BRAND SUPPORT

HELPING YOU SHINE FROM DAY ONE

PROMOTIONAL
ITEMS

Branded merchandise to enhance visibility and customer engagement.

SEASONAL
CAMPAIGNS

Fresh campaigns throughout the year aligned with product launches and holidays.

STORYTELLING
GUIDELINES

Clear guidance to help you share the Tram story with authenticity and soul.

FRANCHISE
ONBOARDING

Franchisees receive comprehensive marketing onboarding for a strong launch.

DIGITAL
ASSETS

Access ready-to-use brand visuals, social media templates, and promotional graphics.

MARKETING
SUPPORT

Ongoing campaigns boost traffic and brand awareness.

GRAND OPENING
TOOLKIT

Launch strong with a full set of materials and strategies for your first day.

ONGOING
PARTNERSHIP

Continuous collaboration and brand evolution to keep your location fresh and competitive.

THE IDEAL FRANCHISE PARTNER

Are you ready

to EMBARK?

We're looking for dreamers with drive — souls who understand that a café can be a sanctuary.

You might be the right fit if you are:

1

INSPIRED BY
CONNECTION AND
CULTURE

2

HANDS-ON AND
DRIVEN BY
EXCELLENCE

3

EAGER TO BUILD
SOMETHING WITH
DEPTH AND
AUTHENTICITY

4

FINANCIALLY
PREPARED TO
INVEST $266K-
$392K

5

READY FOR
IMMERSIVE TRAINING
AND MEANINGFUL
SUPPORT

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INVESTMENT SNAPSHOT

INVESTMENT AT A GLANCE

FRANCHISE FEE

$80,000

TOTAL INVESTMENT

$266,000
$392,000

ROYALTIES

6%
OF GROSS Sales
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SUPPORT BEYOND LAUNCH

WITH YOU EVERY STEP OF THE WAY

SITE SELECTION
& APPROVALS

Expert guidance in finding the perfect location and navigating approval processes.

PURCHASING +
SUPPLIER
NETWORK

Access to our established supplier network for quality ingredients and equipment.

MARKETING
CAMPAIGNS &
CREATIVE

Ongoing marketing support with fresh campaigns and creative assets.

OPERATIONS
COACHING

Continuous operational support to optimize performance and efficiency.

GRAND OPENING
SETUP

Complete support for your grand opening to ensure a successful launch.

ONGOING QA AND
BRAND ALIGNMENT

Regular quality assurance and brand consistency support to maintain standards.

BUSINESS
PERFORMANCE
ANALYTICS

Data-driven insights and reporting to optimize your operations and growth.

COMMUNITY
BUILDING
SUPPORT

Strategies and tools to foster local connections and become a true neighborhood destination.

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Franchise Inquiry Form

This interest form is designed to help us evaluate your qualifications as a potential franchisee of Trạm Cream Coffee. The completion and submission of this questionnaire does not obligate either party in any manner.

Personal Information

Please provide your contact details and background information.

Business & Financial Information

Help us understand your business background and investment capability.

Market & Location Preferences

Additional Information

Important: This is not a contract. The submission of this form does not create any obligation on the part of Trạm Cream Coffee or the prospective franchisee. Any representation to the contrary is unauthorized and should be reported to us immediately.

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